Froodeco survey - GMC Analytics

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What is your attitude on promotions and discounts?

How important is it to have early morning through late evening hours?

Of what importance are convenience aspects when you are choosing a retail store?

How important is a store’s commitment to environmental issues, sustainability, and organic products?

How important are the prices in making your decision on where to shop?

What is more important to you when you choose where to shop?

In what categories are you specially interested in? Which category do you take into closer inspection on your weekly shopping?

I completely disagree

A good discount can encourage me to buy something that I might not ordinarily purchase.

I am always looking for discounts and promotions.

I completely disagree

Promotions attract me to test new or different products.

I completely disagree

Ready to eat and ready to cook products fit my life style best.

I am looking for products and foods that allow easy preparation at home.

I completely disagree

completely unimportant

I prefer shops that can easily be reached to shops with a broad product offering.

completely unimportant

Quality and Freshness

Confectionery: Candy & chocolates

Shopping Experience & Atmosphere

Fruits & vegetables

Quality and Freshness

Diary products incl. milk, yoghurt & cheese

I completely agree

very important

completely unimportant

Retailer's Image and Reputation

Soft drinks, juice & soda

Convenience Food: Frozen, chilled or precooked

Other

Variety and Selection

Shopping Experience & Atmosphere

Variety and Selection

Meat & Deli Products

Alcoholic Beverages

Retailer's Image and Reputation

Bread & bakery wares

Shopping Experience & Atmosphere

Retailer's Image and Reputation

Variety and Selection

33%

How satisfied are you with your local food retailer?

Have you already been Froodeco customer?

How strongly do you agree with the following statements?

What is your preferred way to express your opinion of our shop?

Approximately how much do you spend per week on food in supermarkets and other food retailers?

How often do you normally shop for food?

How often do you eat at home and outside of your home?

Please do not include restaurant purchases.

I completely disagree

I like to see detailed information on food ingredients and nutrition facts.

I feel that there is too much information regarding food ingredients and nutrition facts.

I am attracted to appealing packaging and attractive store displays.

I am firmly committed to my retailer and the brands that I currently use.

I always analyze all available information on the foods I buy.

I rely on my dealer and the industry regarding quality and healthiness.

Advertisements and promotions sometimes have a strong impact on what I choose to purchase.

Good corporate image and reputation are fundamental to all communications with my retailer.

I completely disagree

unsatisfactory

I like to talk with experts to improve my knowledge of food and nutrition.

I wished all information regarding food and nutrition .

Advertisements and promotions will often encourage me to make a special trip to my local retailer.

In my opinion promotions and sales activities must be in line with the image and reputation of my retailer.

Weblink on personal letters

100-200$

2-3 times per week

each working day

Online Boards

50-100 $

1 time per week

1-3 times a week

Invitations by E-mail

< 50 $

Less that 1 time per week

I completely agree

completely satisfied

Paper questionnaire at the check-out

I do not want to participate

Call me by phone (Call Center)

Questionaries send to you by mail

> 400$

every day

Online Terminals at your Point of Purchase

200-400 $

4 times a week

every day

66%

Food

Non Food

Breakfast

at home

outside home

Lunch

at home

outside home

Supper/Dinner

at home

outside home

(only in supermarkets and at food retailers)

Yes

No

Gender

Occupation

Phase of Life

Age

Voluntary Information:

male

female

Work Full Time

Work Part Time

Housewife / Househusband

Seeking work

at School: Student

at School: Trainee

Retired (working at former times)

Retired (not working at former times)

Other

living in a partnership

Single

with children up to 16 years in household

without children up to 16 years in household

Number of children in household:

1

2

3

+3

Under 15

16-23

24-34

35-49

50-69

Over 70

If you would like us to contact you with the survey results and your personal profile, please share your contact information below.

Email-Address

Surname

First Name

Street

Post Code

City

Country

100%

Thank you for completing the questionnaire.

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