| Name | Locality | Attributes | Key Implication | Key Motives | Actions | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Quality and Freshness |
Shopping experience |
Retailer's Image and Reputation |
Variety and Selection |
Price Sensitivity |
Satisfaction |
Graphical Element | Others | |||||
| Product Enthusiast | Appenzel | High Medium |
Medium Low |
Medium |
Low |
Medium |
High Medium Low |
good quality from the region | landscape from specific region, mountains | Edit Delete Export Profile | ||
| Promotional Buyer | Marbach | Low |
High Medium Low |
Medium Low |
Medium |
High Medium |
High Medium Low |
stress price | Edit Delete Export Profile | |||
Version 7.0.2